“Just moved. Looking For a Partner-in-Wine,” and Other Popular Interests on Bumble BFF for Women
Earlier this spring, we launched Bumble BFF (Bumble For Friends) and our users have embraced the new feature. In just a few short months, we’ve had over 50 million swipes and over a million matches. That’s a lot of new potential besties!
Looking at the statistics on Bumble BFF for women in the U.S., we’ve seen trending interests in bios across the country. The top reason for joining BFF is that users have “just moved.” Bumble is becoming a tool for people looking for new friends to help them explore their new city.
Similar to our own team’s personal interests, users in every state love brunch and wine. (We like your style!) People on BFF are looking for friends with common interests including working out, dog dates, other moms for play dates, and even friends for “The Bachelorette” viewing parties.
Different cities have different interests: In Los Angeles, our users want to meet friends over a juice and go hiking in the sunshine. In New York City, women want to meet up after work for spin class or happy hour. As expected, women in Austin and Nashville want concert buddies, proving that music remains one of the easiest ways to connect with new friends.
Whatever our users are looking to find, our stats show women across the country agree: There’s no such thing as too many friends!