To everyone who has ever downloaded Bumble, loved Bumble, left Bumble, chosen not to use Bumble, or wished it could be better—this is for you.

I started Bumble to bring more love into the world. To create a place where connection felt safe, empowering, and real. But, I know we may not have always lived up to that. It can sometimes feel like finding love online has lost its way, and it’s our commitment to you to change that. 

You deserve a dating experience that feels good. Exciting, not overwhelming. Meaningful, not frustrating. Designed for real love, not just endless swiping. It is time to shift from what has been: online dating that fuels rejection and judgement to an experience that drives curiosity, ignites confidence, and sparks joy every step of the way. 

Today, I am back, and I am all in. 

My commitment to you is simple: Bumble is being rebuilt with you at the center—designed to reflect your needs, your experience, and what matters most to you. Helping our community find and experience love is our north star. Every decision we make will be driven by one goal—bringing real love back to online dating, so it can lead to incredible, healthy love offline. 

We are about actions, not just words. We are going to be hard at work to deliver:

💛 A dating experience that puts you first—your safety, wellbeing, trust, and your success.
💛 Technology that works for you—showing you real, relevant, high-quality connections.
💛 Delivering you real value when you pay for offerings and features within the app.
💛 A platform that listens. New ways to share your voice and connect with your community are coming soon, because Bumble should be built alongside the people who use it.

We’ve already begun this work with our latest product announcement, focusing on ID Verification for safety and a new way to Discover members. There is still so much more to come.

This is more than an update from me. It’s a promise from us. Let’s make dating, and Bumble, something you love again. 

Your voice matters and we are listening. We welcome your feedback on how Bumble can be better for you.

With gratitude and commitment,
Whitney Wolfe Herd
Founder & CEO, Bumble 💛