Cookies Policy

In this Cookies Policy we explain the cookies which Bumble uses, the purposes for which cookies are used and how you can manage your preferences in relation to cookies.

What are 'cookies' and which 'cookies' does Bumble use?

Unlike the chocolate chip kind, these cookies have no calories! We collect information by placing cookies on your computer or mobile phone. A cookie is a piece of text stored on your computer or mobile phone by your web browser. They are basically a tool that stores information about website visits, recognises you and your preferences each time you visit Bumble, and ensures site functionality enabling us to provide the services our members request.

When you visit the publicly available sections of Bumble, cookies which are necessary to make our application/site work (referred to as “strictly necessary” cookies) are placed on your device or mobile phone. For example, a session ID cookie is placed on your device or mobile phone that lasts for a limited time after your visit. We also place persistent cookies (also known as local storage devices) on users’ devices, so that Bumble remembers them and makes their login experience faster and easier. We may use persistent tracking cookies on your mobile device, mainly for security protection purposes, such as to prevent phishers, scammers and unauthorised login attempts. Strictly necessary cookies such as these will always be set, however, you can choose whether to turn on other cookies (as detailed further below), and you can change your cookie preferences at any time.

You may set your browser and your mobile phone settings to block cookies and local storage devices, but if you do so, you may not be able to access the features that Bumble offers. To manage your cookie settings, see below.

Bumble’s use of cookies and local storage devices falls into the following categories:

  • those that are strictly necessary to deliver the services and products you have requested, such as, for example purchasing Bumble’s premium services. It is not possible to turn these cookies off because they are essential to enable us to provide the service that you have requested;
  • cookies related to the performance of Bumble’s site, such as analytics that help us determine how our site is performing and ensure a smooth and trouble-free experience for our members and visitors;
  • cookies related to the functionality of Bumble’s site, such as remembering your preferences at log in, remembering your preferred language or allowing you to chat, add photos and instant message Bumble members;
  • third party cookies which link to other social networks and which you request via social plugins; and
  • cookies used to improve and target advertising to you based on what’s relevant to you, to improve reporting on any advertising campaign and to avoid showing you ads you have already seen.

Bumble uses cookies and local storage devices so that we know who you are, what interests you and so that you can do the things online that you want to do, like chat with new people, share your content and buy Bumble premium services knowing that your data will be secure. Below is a table to explain Bumble’s cookie functions and why they’re used.

Cookie Functions Cookie Purposes
Analytics and research Bumble uses Google Analytics to collect information about how visitors use the Bumble site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. For more information about Google’s privacy policy, please visit http://www.google.com/intl/en/policies/
Authentication These cookies help us to identify our members so that when you’re logged in, you can enjoy Bumble’s offerings, experiences and various features, such as uploading photographs, chatting and can localise your experience, such as when you’ve requested to view Bumble’s site in your local language or when you’ve asked Bumble to ‘remember me’.
Security and site integrity

We use cookies and other devices, such as CAPTCHAs, to help keep Bumble and our members safe and secure. These cookies do things like protect Bumble users from spam and fraud by ensuring the safety of your personal data when you shop on Bumble for things like Bumble’s premium services.

We may use persistent cookies, which will help us to ensure we have identified the same device is logging in to the correct account. These types of cookies also help with our anti-spam measures and may help us to prevent phishers, scammers, unauthorised login attempts to your account and accessing any hacked accounts.

Site features and services

These cookies and local storage devices provide the functionality that our Bumble members enjoy, such as uploading photographs, chats, instant messaging, your account settings and your request to have Bumble as your homepage or your search preference. We also use cookies to help provide experiences, such as links to other social media sites and social plugins, including making it easier for you to share content between Bumble and your other favourite social networks.

In some cases, the site feature you choose may allow a third party to place cookies or local storage devices on your computer. The third party who places cookies on your device is responsible for how they process their data and Bumble recommends that you read their privacy policy. A list of third parties who place cookies on your device when you use Bumble is set out in the table further below, and we have included a link to their privacy policies.

Performance We need to use certain cookies and local storage devices to ensure our members have the best possible experience, such as assisting with your navigation of our site, ensuring pages load up quickly and respond faster to your requests for Bumble services.

Our use of cookies and local storage devices, including the specific cookie names, may change over time, but will generally fall into the above categories. We will notify you of any important changes to our use of cookies and local storage devices. If you would like to know more about cookies, including flash cookies/local storage devices, the following websites provide useful information:

Manage your cookies settings

  1. Strictly necessary cookies
  2. Functional cookies
  3. Analytical cookies

The tables below explain the cookies we use and why, as well as the cookies placed by third parties on your device, and the purposes for which they are used. You can manage your cookie settings by switching the toggles on/off. This list may be updated, therefore we recommend checking it from time to time. We last updated these tables on 17 August 2020.

Strictly Necessary Cookies

Cookie name Set by Bumble or Third Party Description/purpose Expiry time
cookie_settings Bumble This cookie remembers your decision about cookies on our site. If you’ve given a preference, we’ll store it in this cookie. 1 year
has_secure_session Bumble This cookie is used for secure communication throughout our site. 1 year
session_cookie_name Bumble This cookie provides session info wherever you are in the world. It is a unique ID to ensure the correct data is linked to you. 1 year
s1, s2 Bumble This cookie remembers your account in your browser and identifies that you have an authorised account. 1 year
device_id Bumble This cookie identifies your device, so we can be sure that it’s really you when you use our site. 10 years
UID Bumble This cookie identifies you by assigning a unique ID and authorises you to log in to the app. 14 days
TS Bumble This cookie records when you started the session and lets us know when the session needs to be updated. 14
Nobma Bumble This cookie ensures the app opens, not the mobile browser, when you’re being redirected to the help centre. 7 days
pid Bumble This cookie helps us recognise that you are using the Bumble platform and not a partner application. 1 year
session Bumble If you need to use the help centre, this cookie remembers your account in your browser and identifies that you have an authorised account. 1 year
wpr Bumble This cookie enables us to track session cookies when you travel internationally, and prevents you from being redirected to different sessions incorrectly. Duration of application usage
TEMP_API_HOST Bumble This cookie is necessary to allow users to switch between global regions. 1 day
Domain: paypal.com Paypal

This cookie lets you make a payment.
Link to more information about the use of these cookies:
https://www.paypal.com/uk/webapps/mpp/ua/cookie-full

Functional Cookies

Cookie name Set by Bumble or Third Party Description/purpose Expiry time
Aid Bumble This cookie remembers the last user ID that you’ve used. 365 days
Inv Bumble This cookie means that we’ve asked you to participate in a campaign, such as a rewards program. 365 days
Market Bumble This cookie tells us what platform you’ve used to install the app. 365 days
cpc Bumble This cookie remembers if you have declined push notifications and do not want to be asked again. 10 years
cookie_banner_closed Bumble This cookie remembers if you have closed the cookie banner explaining how we use cookies Duration of application usage
Domain: facebook.com Facebook

Link to more information about the use of these cookies:
https://en-gb.facebook.com/policies/cookies/

Domain: pinterest.com Pinterest

Link to more information about the user of these cookies:
https://policy.pinterest.com/en-gb/cookies

Domain: snap.com Snap Inc

Link to more information about the user of these cookies:
https://www.snap.com/en-GB/cookie-policy

Domain: tiktok.com TikTok

This cookie lets us share relevant and contextual TikTok content with you through our Blog.

Link to more information about the user of these cookies:
https://www.tiktok.com/legal/cookie-policy?lang=en

Analytical Cookies

Cookie name Set by Bumble or Third Party Description/purpose Expiry time
Ref Bumble This cookie identifies and tracks ad campaigns used on the site. 365 days
Domain: google.com Google

This cookie lets us monitor and improve the performance of our websites and applications.

Link to more information about the use of these cookies:
https://policies.google.com/technologies/types?hl=en-US

Domain: appsflyer.com AppsFlyer

This cookie lets us monitor and improve the performance of our websites and applications.

Link to more information about the use of these cookies:
https://www.appsflyer.com/cookie-policy